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DESCRIPTION:Click for Latest Location Information: http://smartdata2015.dataversity.net/sessionPop.cfm?confid=91&proposalid=7679\nThe topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”.\nThe case study presented during this session will answer these types of questions by telling the success story of a website that was semantically optimized by the use of schema.org and other protocols. Details will be provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.\nAttendees will learn: \nWhat semantic optimization strategy was devised \nHow schema.org helped differentiate overlapping entities and topics \nHow external enumerations and multi-type entities fitted in \nHow structured data helped in substantially boosting traffic \nHow structured data can be used to enrich analytics and insights
DTSTART:20150819T150000
SUMMARY:A Website’s Structured Data Success Story
DTEND:20150819T154459
LOCATION: See Description
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