Commercial Cognitive Computing: How to Choose and Build your First Cognitive Computing Application

In the next five years, consumers and businesses will begin to demand more intelligence from the applications they use as they are exposed to smarter, more personalized systems in a variety of industries. Ranging from natural language tools to interact more naturally with users, to machine learning algorithms that discover untapped patterns and relationships in big data, the potential for these technologies is great but most firms don't have a roadmap for building their first cognitive computing solution.

This presentation will help participants discover:

What is cognitive computing(CC), and what can it do for my business?
Which of my current applications would benefit from CC technologies?
What new applications could we develop to disrupt our industry using CC?
How do we know which CC vendors, products and services are really ready for prime-time?
What are our competitors doing about it?
How do we get started?

The second half of this presentation will talk about how to get started with perhaps the best known and most widely-used cognitive programs on the market today - IBM Watson.

Founder of STORM Insights, inc. Adrian is an industry analyst and recovering academic, providing research and advisory services for buyers, sellers, and investors in emerging technology markets including cognitive computing, big data/analytics, and cloud computing. He has held executive positions at several consulting and analyst firms. Adrian also held academic appointments in computer science at Drexel University and SUNY-Binghamton, and adjunct faculty positions in the business schools at NYU and Boston College. He began his career with research and application development roles at IBM and GTE Laboratories. Adrian earned his BA in Psychology and MS in Computer Science from SUNY-Binghamton, and his Ph.D. in Computer Science from Northwestern University.

James Kobielus is an industry veteran and serves as IBM’s big data evangelist. He spearheads IBM’s thought leadership activities in Big Data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management, and next best action technologies. He works with IBM’s product management and marketing teams in Big Data. He has spoken at such leading industry events as Hadoop Summit, Strata, and Forrester Business Process Forum. He has published several business technology books and is a very popular provider of original commentary on blogs and many social media.