The Commercialization of Cognitive Systems: Transforming the Software Market
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  David Schubmehl   David Schubmehl
Research Director


Wednesday, August 19, 2015
11:45 AM - 12:30 PM

Level:  Business/Strategic

A new class of software has emerged from the research labs and has begun to embed itself on our smart phones, tablets, laptops, websites and even enterprise systems. Cognitive systems learn about us, our likes, dislikes, what we do and then use that learning to answer questions, predict actions and make recommendations. It uses natural language processing, search, artificial intelligence and machine learning to provide expert assistance in a wide range of areas. For end users and consumers, Google Now, Apple Siri and Microsoft Cortana provide varying levels of expert assistance. Companies such as IBM, Nuance, Digital Reasoning, Saffron, CustomerMatrix and Cognitive Scale are designing and developing enterprise cognitive systems that help returning veterans understand their benefits, advise doctors and insurance providers on cancer treatments, provide operational predictions and recommendations for manufacturing, and advise and recommend financial and insurance products to brokers and customers.

This session discusses:

  • The emergence and commercialization of cognitive systems
  • Provides advice and recommendations to organizations about how cognitive systems are going to help transform the 3rd platform

Dave Schubmehl is Research Director for IDC's Content Analytics, Discovery and Cognitive Systems research. His research covers information access and artificial intelligence technologies including content analytics, search systems, unstructured information representation, cognitive computing, deep learning, machine learning, unified access to structured and unstructured information, Big Data, visualization, and rich media search in SaaS, cloud and installed software environments. This research analyzes the trends and dynamics of the content analytics, discovery and cognitive systems software markets and the costs, benefits and workflow impacts of solutions that use these technologies. Mr. Schubmehl has over 25 years of experience working in the fields of enterprise search, information access and content analytics delivering products and services.

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